Social Media

Social media, if managed well, can be used to:

• • build community & advocacy
  • build client communications & engagement
  • hire quality employees
  • educate prospective and current clients
  • improve brand awareness
  • improve reputation

Yes, there are literally dozens of social media sites you could be involved in, but there are only 8 places you have to be and the first one can provide content for all the others.

	Blog. Blog your way to content for all your other social media tools. Yes, it takes commitment, but it can provide content for all your other social media platforms. Get several dedicated people involved and you'll never run out of content to update and drive traffic to your website.
	Facebook Business Page. Post news, announcements, events, photos, videos and links back to your website.
	Twitter. Utilize Twitter to post links to information, videos, photos on your website and other social media platforms.
	LinkedIn Company Page. A great hiring tool where you can post job openings, announcements, company information, etc.
	YouTube Channel. Grab a Flip or other video camera and make your own 1–3 minute long videos. Tell viewers about a new product or service. Introduce your employee of the month. Show off your recycling program. Interview your president about the company's latest initiative. The possiblities are endless and can be done on the cheap.
	Flickr. Share photos and videos from your latest networking event, employee picnic, product launch, media campaign and more.
	Tumblr. A growing micro-blogging site where you can post text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be.
	Google Analytics. Utilize this free tool to track the links back to your website from your various social media channels.

Contact Blue Marble Media to learn more about which options fit best with your goals.