Electronic Media

The eMarketing industry changes daily and can seriously confuse and befuddle communications experts who are being pulled in 10 directions at once. Blue Marble Media is here to rescue you and your company from the electronic media quagmire.

Through our research and the fact that we're news junkies for anything technology- or media-related, we can help you make serious decisions about your electronic media priorities and develop insightful stategies. Not only that, we can do most of the work for you!

There's a saying that a picture is worth a thousand words. If so, you've hit the jackpot. We have millions of stock photos and illustrations at our fingertips through ThinkStock®. Grab your audiences' attention with the perfect photo or illustration in your electronic media.

The days of having static websites that you don't update for two years are over. New analytics algorithms require your company to have a presence in many different places at once. Yes, there are dizzying numbers of options, but here are the most important:

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Websites. Need to be developed in a format that can be updated at least weekly. Talk about your employee of the month. Post a new testimonial or your latest project update. Offer an industry-specific tip for your visitors or a coupon. Encourage visitors to sign up for your newsletter. Draw new traffic to your site and keep visitors coming back for more. Learn more.
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Email Marketing. It's simple, stylish, inexpensive and quite necessary to stay in touch with your clients, residents, employees, prospects, etc. Make announcements, send event invitations, create newsletters, send surveys/polls, track opens/clicks/forwards and add personalization. Learn more.
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Social Media. Viewed by some as a necessary time-sucking evil, if used consistently and accurately social media can build relationships and encourage dialogue with your clients, prospects, citizens, customers, etc. And you don't have to have a stake in every single social media that exists -- that's just silly. There are 8 social platforms where you definitely need to be present. And since Google+ launched their business brand pages on November 1, that may add to the confusion, but that's a conversation for another day. Learn more.
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Promotional Videos. Spice up your eMarketing with videos that are licensed for commerical use on YouTube, websites, presentations and blogs. Learn more.
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Strategic Plan. This is really the starting point of your entire eMarketing plan. Which social media networks do you want to invest in? How often? How will you manage the blog, create YouTube videos, monitor the Facebook page, update the website and analyze its data? We will assist you in creating the plan that meets YOUR goals.
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Editorial Calendar. How would you manage the messaging for all these mediums without an editorial calendar? You'd be pulling your hair out and/or not being consistent in your messaging. We can develop a weekly message calendar that will help you stay spot-on and leverage one message across all your electronic platforms.